At Nudge we’re real fans of Simon Sinek’s work and use it with organisations, teams and individuals. He uses the golden circle to differentiate between the what, the how and the why. People don’t buy what you do, they buy why you do it.
Anyone can talk about what their organisation does but the smart ones know WHY they do what they do. They use their ‘purpose’ to inspire, focus and get clarity on what to do and what not to do. ‘Purpose, is not about making money, it’s about your cause, your belief; It’s the very reason your organisation exists’.
So if you don’t know your whys from your whats, we’d love to help you and your team develop purpose and use it to get focused and drive results.